Internal Masthead Image

Our values

Our Guiding Values at TLC for Kids

At TLC for Kids, our values aren’t just a mission statement, they’re our compass. With over 27 years of experience in delivering sustainable development services, these values guide every challenge we meet and every moment of care we provide.

From answering urgent calls to developing innovative tools like Tap 2 Distract, TLC for Kids shows what sustainable development looks like in real-world action: grounded, inclusive, responsive and compassionate care.

We’re here for the hard moments, the real moments, the can’t-wait moments. And these are the values that guide us through them:

  • Kindness: Compassion backed by doing, not just feeling
  • Empathy: Everyone’s story matters, we meet people where they are
  • Professionalism: High standards and deep care in everything we do
  • Innovation: Building what’s needed, not just what’s expected
  • Inclusivity: Support should never have a postcode or price tag
  • Accountability: We show up, report back, and stay honest
  • Partnership: We go further when we go together

TLC for Kids and Sustainable Development Goals (SDGs)

Real care knows no borders, and neither does our impact.

TLC for Kids proudly aligns with the United Nations Sustainable Development Goals (SDGs) , a globally recognised framework for building a fairer, healthier and more inclusive world. Our work supports these goals by improving mental health, enhancing education, reducing inequalities and fostering innovation.

These global goals provide a shared framework for meaningful impact, and help guide our services in ways that resonate both locally and globally. Through our programs, TLC for Kids delivers sustainable development in action.

We believe that when services reflect the needs of the world, impact doesn’t just reach further, it lasts longer. TLC for Kids is committed to sustainable development through every action we take.

*This alignment reflects our interpretation of how each program contributes to the UN Sustainable Development Goals. Formal certification is not required to demonstrate genuine alignment and positive impact.

ServiceRelevant SDG(s)Why It Aligns
Distraction Box Program SDG 3 SDG 10 Reduces distress during medical care, accessible across 400+ hospitals including regional areas
Tap 2 Distract App SDG 3 SDG 4 SDG 9 SDG 10 Offers free digital therapeutic distraction across all ages and environments, scalable and inclusive
Rapid TLC Requests SDG 1 SDG 3 SDG 10 Delivers fast, practical relief to families in crisis, especially those facing financial and emotional strain
TLC Ambulance SDG 3 SDG 10 SDG 11 Improves quality of life for kids in palliative care, bridging isolation through tailored experiences
Positive Distraction at Work SDG 3 SDG 8 Promotes mental wellbeing and sustainable workplace practices, reducing burnout and stress
Tap 2 Schools Network SDG 3 SDG 4 SDG 5 Empowers teachers and students with wellbeing tools and inclusive, trauma-aware education support
Friends of TLC SDG 10 SDG 17 Builds a community of everyday givers whose ongoing support fuels equity and sustainable change
Bequests & Giving SDG 1 SDG 3 SDG 17 Secures long-term, mission-aligned support that helps expand impact across generations

Learn more about our programs and how we help children and families in real time.

Subscribe to our newsletter

Get our latest news and updates in your inbox.