a cause to smile

‘tlc for kids’ delivers smiles to enrich all connected with the cause - employees, volunteers, donors, medical staff, and ultimately sick children, their families and friends.

‘tlc for kids...a cause to smile’ is our new national brand slogan. It represents a commitment to enriching and empowering the emotional and physical wellbeing of all involved from donors and employees to the children and families in need.

‘tlc for kids...a cause to smile’ was born from the philosophy that positive distraction has profound healing properties. The concept of ‘smiles’ bonds our heritage and equity with newly added values. The resulting energy will drive ‘tlc for kids’ to achieve national brand positioning and thus stimulate sponsorship verve within the corporate sector.

As we continue to encourage smiles in the face of adversity, our ‘cause to smile’ message will be directly communicated to all of our audiences.

“a cause to smile” will permeate all of our marketing communications and be the unifying theme behind how we present ourselves to our audiences on all levels. By presenting a consistent message in all our communications, we can define and extend our brand image with maximum impact and efficiency while supporting specific sponsorship and service delivery goals.